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Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Post-Success Depression: Why Winning Doesn't Feel Good - Peer Effect Post Bag
"I hit my revenue goals but feel empty and unmotivated. Is this normal?"
Ryan's question hits different - because post-success depression is real, and most founders don't talk about it. James Johnson and Freddie Birley unpack why achieving your goals can leave you feeling deflated instead of euphoric.
In this Post Bag episode, James and Freddie explore the four energy levers that determine how you feel after a big win: purpose, people, progress, and pausing. They dive into why founders constantly move the goalposts, how this burns out your team, and why celebration isn't just nice-to-have - it's essential.
Together they unpack:
- The four energy levers and how to diagnose which one you're missing
- Why achievement never feels as good as you expect (and the Ironman trap)
- How constantly redefining success robs you of celebrating wins
- Why your team burns out when you don't pause to acknowledge progress
- The difference between celebrating yourself versus celebrating your team
👆 Feeling burnt out after a big milestone? You're not alone. Send your founder questions to hello@peer-effect.com or find Freddie Birley on LinkedIn.
About the Post Bag The Peer Effect Post Bag is where James Johnson and Freddie Birley, both founder and VC coaches, answer real questions from founders navigating the chaos of building and scaling businesses. No fluff, just frameworks that work.
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Connect with James on LinkedIn or at peer-effect.com
